Diseño de un modelo de negocio para la creación de una empresa productora y comercializadora de un nuevo producto de arroz a base de leche más esencia de sunfo envasado

Abstract

Abstract:The growing market has led certain sectors, such as dairy products, to adopt new strategies that allow them to be more competitive, capable, productive and profitable, which makes the design and implementation of a business model essential to highlight the corporate image and achieve loyalty to potential customers. A descriptive, documentary and experimental research was carried out, where through field research an acceptance of 96% was obtained to add a drinkable rice product based on milk with sunfo essence to their diet, considering the benefits of being a great digestive , which will be externalized in an easy-to-handle container for those consumers who cannot prepare it due to lack of knowledge or lack of time and which will contain a high nutritional value; as well as establishing a Canvas Business Model focused on product quality, a mixed payment method (cash, transfer, credit card), a relationship with customers via the internet, use of labor - sector products and management of social networks as a means of business-client communication.