Diseño de un modelo de desarrollo organizacional para la empresa Prisma Cristal que permita mejorar la gestión productiva

Abstract

Abstract:Organizational development and productive management are an issue that should be addressed by companies, including family businesses, since both variables are closely related and, if properly related, allow them to be more competitive and, therefore, profitable. The general objective was to propose an organizational development model to improve the productive management of the company "Prima Cristal" in the city of Ambato. The methodology is based on the qualitative approach, which is characterized by the use of data collection and analysis with the objective of refining research questions and generating new ones. The work consists of five systematized and related chapters, which seek a solution route to the identified problem, which is the search for competitiveness in the company under study. The results were that the company does not have a well-structured organizational culture, therefore, development has not been managed efficiently. The conclusion reached is that a management model is required to improve productive management based on organizational development.