Impacto de la crisis Covid-19 en la pequeña y mediana empresa ecuatoriana: ventas, organización y digitalización: sector hotelero, ciudad de Cuenca, provincia del Azuay, año 2020

Abstract

Abstract: The health crisis caused by the Covid-19 pandemic that originated in China at the end of November 2019, caused serious repercussions to health, business and the economy in general, Ecuador was not the exception of this catastrophic event, that is why, that measures such as mandatory confinement were taken to prevent the rapid spread of the disease, a situation that led to the paralysis of the business sector, considerably affecting its performance. Faced with this problem, the owners of the hotel companies had to take measures to be able to sustain themselves in the market while the confinement lasts, including financial leverage, a reduction in working hours, a change in suppliers and a reduction in the number of staffs at their disposal. service, in order to avoid the closure of their companies. In this regard, this research aims to determine the impact of the crisis caused by Covid-19 in small and medium-sized companies, their sales, organization and digitization; particularly in the hotel sector of the city of Cuenca, province of Azuay during the year 2020. For this, surveys have been carried out with businessmen belonging to the tourism and hotel sectors, with the information obtained, the concerns of this research can be solved. obtain conclusions and recommendations that help minimize the negative impact of the pandemic.