Diseño de una ruta turística vivencial en la parroquia rural de San Lucas, provincia de Loja

Abstract

Abstract: Community-based tourism is conceived as tourism that takes place in rural areas and is based on generating changes in the quality of life of the communities, with a view to their local development, while experiential tourism develops in a more direct contact with the people and activities of the destination. Therefore, there are two modalities that can be combined and make the tourist experience authentic and unforgettable. In San Lucas parish, there are potential tourist resources that can be rehabilitated and put to good use; thus, we propose the "San Lucas, healthy and adventurous destination" Experiential Tourist Route, which combines the visit to these resources with the daily activities that the community offers to those who come to the parish. This route was designed under the Design Thinking methodology, which allowed to obtain data and innovative alternatives; the participants in this interactive process were actors of the local tourism sector. Eventually this route, in its first phase, can be developed as a pilot, to open the way for new families or local actors to get involved in later phases, through their services, activities and products.