Desarrollo de modelo de negocio Freemium para la empresa The Canadian House Center Cia. Ltda.

Abstract

Abstract: The Freemium business model describes the basis on which a company creates, provides and captures value through a set of interdependent routines that discover, adjust and qualify an action in order to captivate, notify, design and study the business logic.Considering this, the objective of this paper is to develop a Freemium business model for the academy "The Canadian House Center". The situation arising from the health emergency that is sweeping the world has prompted users to choose to strengthen their knowledge through virtual platforms. They have also found interesting the innovative methodologies offered by the teachers of the institution, with the aim of avoiding the monotony of routine classes, making use of technological tools, in addition to offering flexible and varied schedules, allowing people to be educated without hindrances. The services, which will be offered by the academy, will be divided into four segments: Pre-School, Kids, Jr Tweens and Adults. Each course will include free services through a virtual platform where different activities can be accessed, in addition to offering document translation services from Spanish to English and vice versa.