Diseño de un modelo de gestión estratégica para la empresa Master Technology, Quito Ecuador, 2020

Abstract

Abstract: The present research work aims to propose a management model for the Master Technology company; amethodology with a mixed approach was used, which due to the characteristics of the study allowed the bibliographic analysis for the theoretical framework that served as the basis for the model, as well as the use of surveys aimed at employees and clients that allowed the completion of strategic tools , through which it was possible to diagnose the current situation of the company under study and identify the different strategies.The results show a low virtual presence of the company, a decrease in sales and the legal ordinance for the management of electronic devices, for which a management model proposal was developed based on the implementation of market penetration strategies, market development, differentiation and focus on value, which will help customers feel satisfied, as well as for the company to position itself in different social networks, increase online, home and credit sales nationwide and mainly to differentiate itself from other companies in the sector through environmentally friendly policies.