Propuesta de un modelo de gestión de responsabilidad social para la Asociación Avícola Zambrano-Espinoza del cantón Balsas, año 2020-2021

Abstract

Abstract: Social responsibility for small poultry companies represent a new practice in administrative management, it involves social, economic and environmental aspects. Just like makes reliable, competitive, as well as benefits relationship with stakeholders.Under this context, a proposal for a Social Responsibility management model was developed for the Zambrano-Espinoza Poultry Association, located in the Balsas canton in the province of El Oro. The model considers four specific objectives in order to acheive its sustainability.The planning and elaboration of the proposal was carried out based on a qualitative study applying various methods, techniques and uses the instrument of the Global Compact for the identification of SR practices or principles. As a result, it was determined that the company has a medium level of performance in the sections: responsible management, human rights and labor. On the other hand, the environmental and anti-corruption section obtained low-level results.Based on the results, it is concluded that poultry Zambrano-Espinoza must improve its socially responsible performance,is appropriate to present a proposal for a Social Responsibility management.