El cartel como instrumento de comunicación y expresión. Una propuesta para el fortalecimiento de la identidad nacional musical

Abstract

Abstract: In Ecuador there are several artists making good music, which have been strengthened thanks to their talent and dedication to provide a quality product. Few artists in the country have conquered large audiences and above all have been successful in the music industry, although the country has great talents, some new and others who, despite years in the market have not been consolidated, this due to various problems, one of them is the lack of knowledge, support and interest of citizens in this sector. Therefore, in the present work a graphic proposal was developed and designed, aimed mainly at young people; the objective of the proposal is to communicate, raise awareness and generate identity about national music. The proposal is designed taking into account a communication resource that is still valid today, the poster. It is mainly based on the history of the poster. The artistic currents that influenced the design of posters, to finally apply characteristics of these currents to this graphic proposal.