Plan de Comunicación Estratégica Digital para la Empresa Milma Ecuador

Abstract

Abstract: The digital world that emerged a few years ago still causes positive havoc in different areas of knowledge and professionals. The field of business or organizational communication has needed to rethink its strategies so that its brands, products or services stand out among others, in a context where digital is the common space. The strategies that areplanned from the communication area must be thought in the digital world and its scenarios.Therefore, it is no longer possible to speak only of communication strategies, but of digital communication strategies, which implies a totally different knowledgefrom that used a few years ago.The setting for this investigation is the company Milma S.A. as an object of analysis, diagnosis of the changes at the digital level that have been generated in their strategies. And starting from this reality, a series of changes are proposed, framed in the logic of digital communication, which generate improvements and posea new scenario for the Company, with digital tools that allow you to improve your positioning on your website, and with better content on social networks.