Propuesta del modelo de negocio mediante la herramienta Lean Canvas, para las empresas que dan servicio de asistencia vial, de la ciudad de Quito, provincia de Pichincha, año 2021

Abstract

Abstract: This research work aims to propose the business model using the Lean Canvas tool, for companies that provide roadside assistance in the cityof Quito, Pichincha province, 2021, as a competitive advantage over the competition. The problem identified is the low income from services, therefore, the need to digitize the service through a mobile application is identified, where supply and demand can be connected directly and they can have visibility in the market. To solve the problem presented, a business model is proposed, which is based on multilateral platforms. The study is carried out using a methodology with a mixed quantitative and qualitative approach. The deductive method is used to analyze the reality of digital platforms with the help of data collection techniques the target market could be analyzed. The results obtained show an acceptance percentage of 86% by users and 85% by roadside service providers.