Plan de marketing turístico dirigido a Turistas ecuatorianos que llegan de vacaciones A Miami y sus alrededores, Estados Unidos 2021-2022

Abstract

Abstract: The following study presents as its main objective the development of a tourism marketing plan aimed at Ecuadorian tourists who come on vacation to Miami and its surroundings, the research is documentary and field with a cross-sectional design, applying deductive, inductive and analytical methods, for this reason, the current situation of tourism is analyzedreferring to the cultural and socioeconomic part of Miami, through a consultation of various bibliographical means, the factors that condition the decisions to visit the city of Miami and its surroundings are determined, by means of a market study that isbased on the application of a survey to 384 potential tourists of the tourist destination and based on these factors a tourist marketing plan based on digital media is designed, for the promotion of the city of Miami and the various attractions Tourism and leisure activities available, the strategies of the plan focus on the creation of constant content of relevance and multimedia on own digital platforms such as web pages and social networks.