Análisis de los medios sociales de los organismos gubernamentales encargados de la promoción cultural de Ecuador

Abstract

Abstract: Cultural promotion is one of the pillars of development, which allows the transfer of artistic expressions from the local to the global, but above all to rescue the being and feeling of communities and cultural sectors. To comply with this, it is necessary to involve in the communication strategy the appropriate mechanisms and means that generate visibility and that allow the strengthening of cultural industries.The present work arises under the objective of analyzing the communication management of the governmental organisms in charge of the cultural promotion in Ecuador and the use of social media in this task. The 24 provincial nuclei of the Casa of Ecuadorian Culture (CCE) were evaluated, through the analysis of their Facebook accounts using the Fan Page Karma tool, in addition to conducting interviews with the cultural managers representing these institutions.The results obtained show that 20 out of 24 nucleiuse the social network to a greater extent for the dissemination of information, however, their efforts are not enough and require support from the governments of the day, from whom inter-institutional work is expecte.