Producción de contenidos transmedia para Radio UTPL a través de elementos sonoros de tradiciones, cuentos y leyendas ecuatorianas

Abstract

Abstract: The Ecuadorian traditions, stories, and legends are a source of culture, knowledge transfer, and ancestral wisdom, behind any story the essence of a country is placed (touristic places, gastronomy, customs, traditions, etc.). Over time some factors such as technology innovation, social changes, have pulled the oral tradition apart from the writing, books, articles, web pages and been adapted to the new digital era. Consequently, in the following degree work, has been realized research on literature applying the qualitative method, where literary information was gathered to later select and adapt on to a technical-literary script, in order to release audio products about traditions, tails, or legends from four Ecuadorian provinces: Imbabura, Chimborazo, Esmeraldas y Guayas, being an alternative method innovating to translate written traditions to sound. To generate, thereby, the first season of stories, launched on a webpage with an interactive map that shows location, characteristics, and relevant aspects on each story building up sound memory of this country which adds to the cultural heritage of Ecuador, with the aim of being guardians of the collective memory to keep the cultural identity alive.