Propuesta para potenciar la cultura organizacional y mejorar la comunicación interna de la compañía Seguros Alianza S.A.

Abstract

Abstract: Seguros Alianza S. A. is one of the most consolidated companies in the Ecuadorian insurance market, thanks to its focus on customer service and product quality. Its commitment to innovation and management excellence has enabled the company to adapt efficiently to market changes and maintain its position as a leader in the sector in which it operates. However, the problem of inefficient management of internal communication has directly affected the commitment and work environment of the organization; there is a disconnection between the different hierarchical levels and areas of the different branches within the company, complicating the transfer of relevant information and the respective collaboration between the various departments and existing teams. Faced with this imminent reality, this research focuses its study on designing a comprehensive proposal to enhance the organizational culture and improve internal communication in Seguros Alianza S.A., through the application of an alternative solution of a program to strengthen teamwork and collaborative communication, because the action improves communication and collaboration skills, promotes teamwork and conflict resolution, important elements in generating trust and corporate cohesion.