Descifrando el camino del éxito financiero: factores que moldean la elección de la carrera en Finanzas en la provincia de Loja, parroquias Malacatos y Vilcabamba, año 2024

Abstract

Abstract: Nowadays having a university degree is an fact, as it offers a better opportunity for both, finding better job prospects and improving quality of life. Therefore, this study aims to identify the factors that influence the decision making of 183 third-year high school students to pursue a career in Finance. Students participating in this study come from three public schools and one private school located in the parishes of Malacatos and Vilcabamba. A descriptive research was conducted using a structured survey that mainly focused on key aspects such as career perception, family influences, and professional aspirations. The results revealed trends and patterns, indicating that the majority of students have a neutral view toward pursuing a career in Finance. Students consider that job stability is important and emphasize the value of having the freedom to choose, while also recognizing the importance of parental support. Additionally, they recognized the significant role of teachers as guides in the universitary decision-making process.