Descifrando el Camino del Éxito Financiero: Factores que Moldean la Elección de Carrera en Finanzas en la provincia de Loja, cantón Calvas, año 2024

Abstract

Abstract: The objective of the study was to identify the factors that influence the choice of a university career by high school students in the Calvas canton, year 2024, being an important decision in their life when deciding what professional they want to be, although it is also likely who decide not to continue their higher education. A descriptive methodology, analytical-synthetic and inductive method, non-experimental, transectional design and mixed approach was used, collecting data through a survey of a sample of 222 3rd year Baccalaureate students from the 2024-2025 school year. The results showed that the main factor that motivates the choice of a career is job stability, according to 92% of students, prioritizing the economic factor, followed by the balance between work and personal life, getting to know other places, and the possibility of help others. In addition, around 60% of respondents have a high probability of choosing a career in Finance after declaring their interest in studying and working in this area that they consider challenging, stimulating, and an opportunity to grow professionally.