Planificación estratégica para la creación de una cafetería en el hostal Empyrean House, Cantón San Cristóbal, provincia Galápagos, año 2024

Abstract

Abstract: This research work is based on the strategic planning necessary for the implementation of new commercial ventures oriented to the conservation and rescue of ecological tourism in the canton of San Cristobal in the province of Galapagos; its objective is to develop a CANVAS management model for the strategic planning of a cafeteria in the Empyrean House in this sector. The methodology was descriptive, with a quantitative and bibliographic approach; applying techniques such as a survey of a sample of the population of San Cristóbal canton on personal preferences for cafeteria services on the island. The results obtained determined that in the San Cristobal canton the demand for cafeterias as an additional service of a hostel is important, especially being a place where local products are marketed and promotes the ecological conservation of the sector, so a CANVAS model was generated for this purpose. The projected technical and financial analysis resulted in an NPV of $12,356 and an IRR of 44%, which establishes the possibility of implementing the projected business.