Análisis del nivel de digitalización del emprendimiento de la empresa OLEARIOS S.A parroquia San Carlos, cantón Quevedo, 2024

Abstract

Abstract: The study analyzes the level of digitalization at OLEORIOS S.A. and its impact on competitiveness and sustainability. An intermediate level of technology adoption was identified, with advancements in areas such as accounting and marketing, but limitations in production due to manual processes and resistance to change. Through a qualitative approach, key factors such as technological infrastructure, digital tools, and staff capabilities were evaluated, highlighting opportunities in the demand for sustainable products and access to new technologies. The improvement proposal includes migrating to a hybrid ERP system, optimizing the network infrastructure with redundant links, and implementing a training program focused on technological skills. These actions aim to overcome current challenges, improve operational efficiency, and consolidate a competitive advantage in a digitalized environment, offering a guide for companies seeking to effectively integrate digital technologies and promote sustainability and business development in Ecuador.