Análisis del nivel de digitalización de los emprendimientos del Ecuador. Caso de estudio de MH Dentales, en la ciudad de Riobamba, año 2024

Abstract

Abstract: This research aims to analyze the level of digitalization of the MH Dentales business, located in the city of Riobamba, in 2024. The research seeks to identify the digital tools used by the company for its management, operation, and positioning in the local and national markets. To this end, a qualitative methodology was applied, using interviews as the main instrument. This allowed us to understand MH Dentales' current digital structure and evaluate its effectiveness. Through this study, we identified the digital tools that will improve the business's internal functioning and strengthen its online presence on social media, communication platforms, and management systems. The analysis also led to the development of recommendations to improve the business's digital positioning, expand its reach on social networks, and attract new customers. These strategies seek to foster sustainable growth, facilitating expansion into a nationwide business, and taking advantage of currently available technological trends.