Estudio de factibilidad para la creación de un mercado municipal en la parroquia Los Encuentros, cantón Yantzaza, año 2024

Abstract

Abstract:The objective of this work is to conduct a feasibility study for the creation of a municipal market in the Los Encuentros parish, motivated by the increase in the demand for products and services due to population growth and the presence of mining companies in the area. The project includes a market with 26 stores, space for free fairs, a daycare area, public parking, and a loading and unloading area, occupying a total area of 1,517 m2. A market study was developed through a descriptive approach, using quantitative techniques, such as surveys applied to a sample of 336 people from the Economically Active Population (EAP) and 83 businesses. This led to the recognition of the preferences and needs of the parish. The technical studies included architectural design, construction factors analysis, project engineering, and an estimated budget of $1,143,030.54. The financial and economic indicators faced challenges have important observations due to the negative VAN and TIR, which indicates that the benefits generated by the project are insufficient to cover the initial investment and its long-term operating costs.