Descifrando el camino al éxito financiero: factores que moldean la elección de la carrera en Finanzas en la provincia de Manabí, cantón Pichincha, año 2024

Abstract

Abstract: The choice of university majors in Ecuador is determined by several factors, notably vocational guidance, perception of job opportunities, and the economic situation. Specifically, in the canton of Pichincha, the lack of university campuses creates a barrier to students accessing higher education, especially in rural areas, where educational backwardness affects job opportunities. For young third-year high school students, various influences arise, such as family, job expectations, and perceptions of majors, such as Finance, which vary by gender. Women value family support and job opportunities, while men place more importance on specific areas and university reputation. Factors such as intrinsic motivation, the role of teachers, and student perceptions are also key in career choice. The results suggest the need for personalized career guidance that considers gender differences and students' career expectations to facilitate decisions aligned with their life plans.