Diseño de un plan de internacionalización para la empresa productora de café Indera año 2022 - 2023

Abstract

Abstract: The curricular integration work titled, design of an internationalization plan for the coffee producing company Indera, has the purpose of developing an export plan, based on the key concepts that will allow the plan to be developed successfully, for the corresponding development a field investigation was carried out in which a survey was carried out with 30 questions to 9 coffee exporting companies in the city of Loja in order to identify the experiences that the export of their products has entailed, on the other hand an interview was carried out containing 28 questions to the company manager of study, with the purpose of knowing the current productive capacity of the company, finally an export plan was developed through the FOB incoterms, it was possible to raise the proposals of the different intermediary agents that are at the discretion of the company, transportation costs, and logistics costs, a prototype was also designed to compete in international markets.