Análisis del nivel de digitalización de los emprendimientos del Ecuador. Caso de estudio de KMA shop tienda de regalos personalizados en la ciudad de Santa Rosa, 2024

Abstract

Abstract: Globalization and technological evolution have promoted the development of digital tools for businesses. They are currently considered useful and essential, regardless of the type or size of the organization. In this sense, the digitalization of processes poses a risk and challenge for small and medium-sized enterprises (SMEs) due to the knowledge gaps and expectations of managers and employees. The objective of this research is to determine KMA Shop's level of digitalization by analyzing its processes, technological resources, and the digital skills of its employees. This descriptive research approach uses a qualitative approach and uses the analytical-synthetic method. In addition, the interview technique was used to gather primary data, which was conducted with the owner-manager of KMA Shop. This SME is located in the Santa Rosa canton and is dedicated to the production of personalized details. The main findings showed that KMA Shop's level of digitalization is medium-low, as it primarily focuses on the use of free software and social media. Furthermore, it was identified that time and limited staff make it difficult to incorporate new technologies.