Modelo de negocio para el leasing de energía solar en la ciudad de Guayaquil

Abstract

Abstract: The purpose of this project is to design a business model for solar energy leasing in the city of Guayaquil, using a qualitative and quantitative research methodology, including documentary and field techniques. The value proposition consists of offering a service that reduces dependence on the national electricity grid, targeting residential customers and marketed through a physical location, direct sales, a call center, social media, and contractors. The prototype was validated by three experts, who considered it to be correctly defined. Costs and revenues were determined, with an initial investment of USD 522,958.62, financed with equity capital (69.40%) and a bank loan (30.60%). A standard kit was also established for the city of Guayaquil, consisting of eight 550W solar panels and a 6V, 600Ah battery. Five-year financial projections indicate a return on sales of 25% to 58%, an NPV of USD 795,471.12, and an IRR of 38.22%, demonstrating financial viability. Finally, procedures and strategies were designed to focus on the company's growth and its promotion and dissemination through social media.