Desarrollo de una plataforma de experiencia digital (DXP) para modernizar los procesos de negocio y mejorar la entrega de servicios empresariales

Abstract

Abstract: This thesis presents the design, development and validation of a digital experience platform (DXP) hosted in the cloud with an omnichannel approach, aimed at optimizing business management and improving interaction with customers. This proposal arises in response to the need to modernize business processes by incorporating technological solutions that facilitate the adaptation of companies to the current digital environment. The development of this curriculum integration work was structured in four main phases: analysis, architectural design, deployment and validation. These stages were carried out following international standards, guaranteeing a solid base for the implementation of scalable, secure and adaptable solutions to current business needs. The DXP prototype was evaluated through a case study, showing significant results, such as workflow optimization, a potential improvement in customer experience and the ability to adapt to complex business contexts. Overall, the proposed platform not only improves the operational management of the companies.