Análisis de la creación de empresas emergentes producto del impacto de la covid-19 en el sector terciario de la ciudad de Loja

Abstract

Abstract: This research paper addressed topics related to emerging companies, also known as startups. These are companies that base their business idea on technology and innovation. When creating an emerging company, it is done amidst uncertainty, since it is unknown how it will adapt to the market in general. The growth engine is the mechanism that emerging companies use to achieve sustainable growth. Likewise, topics were addressed that reflect what an emerging company excels at, such as innovation, knowledge management, adaptation in times of crisis, growth strategies, etc. Finally, in the final chapters of the research paper, a series of analyses were conducted, reflecting the impact these companies had within the Loja market, detailing how they were able to adapt to this new environment and how they contributed to both the Loja and Ecuadorian mark.