Marketing Digital Personalizado para el Consultorio Dental Od. Andrés Quezada

Abstract

Abstract: In today's era, digital marketing has become a fundamental tool for companies in the healthcare sector, and particularly for dental offices. Implementing digital marketing is key to standing out from the competition as it allows for greater visibility, precise segmentation, and effective communication with patients. Through personalized digital marketing, the office can optimize its online presence, attract new clients, and strengthen relationships with current ones. Currently, the office does not have any digital strategies in place, which limits its reach and ability to attract new patients. In this context, this research proposes a personalized digital marketing plan for the dental office of Dr. Andres Quezada. The goal is to present personalized digital marketing strategies that will increase the acceptance of specialized dental treatments through the application of various strategies such as the creation of a CRM, advertising campaigns, Google Ads, email marketing, and loyalty strategies. Implementing personalized digital marketing strategies allows the practice to not only attract new patients but also strengthen relationships with current ones, improving the experience and trust in the services the practice offers.