El Commtech e Infraestructuras Digitales en Empresas de Ecuador

Abstract

Abstract: This research focuses on examining how Ecuadorian companies are implementing CommTech (Communication Technology) and digitizing corporate communications. Key technological inflection points, the degree of adoption of digital tools and the capacity of human talent to meet the demands of the digital world are investigated using a qualitative method based on interviews with technology and communication managers. The results show that process optimization, improved internal and external communication and business competitiveness have been achieved through the integration of technologies such as automation, artificial intelligence and the Internet. However, challenges remain, such as the financial constraints of small and medium businesses, opposition to change and the scarcity of sound public policies to support digital infrastructures. The study emphasizes the need to support government initiatives that drive digital transformation and technical innovation, as well as improve CommTech training. This effort is a first step towards understanding the effects of CommTech in Ecuador and creating new business plans in this field.