Plan de comunicación estratégica y marketing digital para la sastrería Elegant Suits

Abstract

Abstract: This work is based on Sastrería Elegant Suits, a micro-company that manufactures men's clothing in Daule and seeks to position itself in the market and improve its digital presence. One of the relevant aspects is that, although it offers quality and personalized products, social media activity is weak and has no communication strategy. My research was developed from the mixed method and used methods such as SWOT analysis, PESTEL, surveys or in-depth interviews. The company has strengths such as customer satisfaction or quality of services, but it also has weaknesses such as the lack of interaction in networks and external threats such as insecurity in the country, etc. The overall goal was to create a strategic digital marketing plan that would help him build customer loyalty and increase reach. Finally, in the results part, it is necessary to say that more advertising and content should be implemented on the networks. This project can be considered pertinent as it fosters business growth while helping Sastrería Elegant Suits adapt to an increasingly digitized market.