Plan de comunicación estratégica y marketing digital para la empresa Café Don Manuelito

Abstract

Abstract: Café Don Manuelito is a family-run business with over 10 years in the market, dedicated to the cultivation and production of roasted and ground coffee. It operates primarily in the upper part of El Oro and distributes its products to various locations across the country. This brand has a family history worth telling, so creating storytelling strategies with an emotional tone is a very powerful tool. To reach this conclusion, several research tools were necessary to analyze the market, opportunities, and supply and demand. Thus, proposing a strategic communication and digital marketing plan becomes a valuable tool that will help the company rethink some of the strategies it was using, adapt them, and differentiate itself from the competition through originality, in addition to strengthening its digital presence on social media.