Plan de comunicación estratégica y marketing digital para la empresa Mvtrading Ecuador

Abstract

Abstract: This This curricular integration work proposes a strategic communication plan for Mvtrading Ecuador, based on interviews, customer surveys and the different PESTEL, SWOT and MIX analyses. The research helped us identify the strengths, weaknesses and challenges that the company faces in its digital transformation, in order to improve its strategic communication and digital presence on social networks and websites. The research raised some objectives aimed at implementing strategies to improve the management of social networks, activate SEM campaigns and implement an online payment system, to maximize the customer experience, reinforcing electronic commerce. Finally, this plan provides a creative strategy to position the company against the competition, captivate its target audience and foster a long-term relationship with customers.