Plan de comunicación estratégica y marketing digital para Tecnico´s

Abstract

Abstract: This work analyzes how traditional service companies, such as Técnico's, can benefit from digital marketing strategies to improve their positioning and customer acquisition. Through a structured approach, the implementation of digital tools like WhatsApp Business and social media is proposed, combined with targeted advertising campaigns. These actions optimize communication, enhance visibility, and meet the new expectations of consumers, who value speed, accessibility, and personalized services. Additionally, the advantages of having a well-defined communication plan are highlighted, facilitating not only the attraction of new clients but also the retention of existing ones. This work contributes to understanding how a digital strategy can transform the operation of traditional companies, improving both the customer experience and business outcomes.