Plan de comunicación estratégica y marketing digital para la empresa Multicomercio San Carlos

Abstract

Abstract: The project seeks to implement a strategic communications and digital marketing plan for Multicomercio San Carlos, a startup in the city of Puyo, Pastaza province, that has been in business for three years. The company is located in its own premises in a commercial area of ​​the city, on Ceslao Marín and Manabí streets. It offers essential products such as personal hygiene products, cleaning products, toys, plastics, electric motorcycles, makeup, and baby products. Despite its strategic location, Multicomercio San Carlos faces difficulties competing with large chains such as Almacenes Tía and Supermercados AKI, as these companies offer lower prices due to their consolidated operations and their own brands. In an environment where consumers prioritize prices and promotions on digital platforms, Multicomercio San Carlos lacks effective online visibility, which affects its online sales, its ability to compete, and customer satisfaction, even leading to the loss of online sales. The project proposes optimizing digital marketing and strengthening strategic communications to improve its visibility, thereby attracting customers and better positioning the company in the local market, maximizing each of its resources and taking advantage of opportunities in the competitive commercial environment of the city of Puyo.