Plan de comunicación estratégica y marketing digital para Esquivel escuela de música y artes

Abstract

Abstract: This curricular integration work focuses on the development of a strategic communication and digital marketing plan designed to enhance the presence of Esquivel Escuela de Música y Artes on the different digital platforms, with the main objective of increasing its level of recognition and positioning of the business brand, which is essential to attract a wider audience and consolidate its reputation in the arts education sector. That is why an analysis was carried out about the digital environment in which the school operates through research techniques that allowed us to identify the main problems that exist within the company that allowed us to analyze various strategies focused on communication and digital marketing used by the company now. Through this detailed analysis, a strategic communication and digital marketing plan was developed which detailed several strategies that the school can implement to improve its level of recognition and positioning and be able to improve or replace the current strategies that the company uses to generate greater visibility and attraction to your customers, which can help meet your main objectives.