Análisis del nivel de digitalización de los emprendimientos del Ecuador. Caso de estudio: Emprendimiento tactical Lince Gear, en la ciudad de Quito, año 2024

Abstract

Abstract: The Global Entrepreneurship Monitor (GEM) report (2020) highlights the high rate of entrepreneurship in Ecuador, driven by the unemployment crisis after the COVID-19 pandemic. These ventures are vital for socioeconomic development, generating employment and economic growth. In the context of the "fourth industrial revolution", it is crucial for companies to adapt to technological advances. However, many Ecuadorian enterprises, such as "Tactical Lince Gear", a manufacturer of bulletproof vests, face serious technological limitations that affect their efficiency and competitiveness. This research uses a qualitative and descriptive methodology, through semi-structured interviews, to evaluate the level of digitalization of "Tactical Lince Gear". It is evident that the lack of technology has a negative impact on the productivity and visibility of the company. The study proposes strategies to improve these aspects through the adoption of digital tools and automation, thus seeking to strengthen the competitiveness and sustainability of Ecuadorian ventures in a constantly changing technological environment.