Minería de datos aplicada al uso de la tecnología en estudiantes universitarios. Caso de estudio: Universidad Politécnica Estatal del Carchi - UPEC

Abstract

Abstract: This degree work tries to explain the behavior of Internet use and its impact on academic performance in students of the Universidad Politécnica Estatal del Carchi using Data Mining. Data was collected through physical and digital surveys, obtaining a total of 898 records and 825 valid records after a systematic data cleaning. Using the CRISP-DM methodology, Mining techniques such as Clustering, Principal Component Analysis and Chi Square were applied to find patterns and categorizations that describe underlying structures in the dataset. Finally, the influence of demographic and socioeconomic factors on the use of the Internet were analyzed, both for learning and entertainment, and to find possible cause-effect relations.