Impacto de los medios sociales en la construcción de la identidad digital de los jóvenes de la ciudad de Milagro

Abstract

Abstract: Social media currently plays a pivotal role in shaping the digital identity of young people, particularly in Milagro, Ecuador. Platforms like Instagram, TikTok, and Facebook have become essential spaces for interaction and self-expression, allowing adolescents to craft their online image. This process encompasses the management of profiles, publications and digital relationships, which affects both self-image and social relationships. Young people spend a lot of time on these platforms, facing challenges such as the pressure to show an idealized image and the effects of cyberbullying. However, they also find opportunities to socialize, learn and assert themselves. Exposure to social media can have a positive impact, facilitating connection with like-minded people, although it also carries risks, such as problems with self-esteem and authenticity. The analysis is based on data obtained through surveys and interviews, which demonstrate the need to strategically manage online perception. Furthermore, it highlights how young people integrate their digital identity with their daily lives.