Plan Estratégico De Comunicación Y Marketing Digital Para Mejorar El Posicionamiento De Monteza S.A.

Abstract

Abstract: The purpose of this study is to design communications and digital marketing strategies to improve Monteza's positioning and increase its visibility locally and regionally. This is urgent in the current environment due to the high demand for services that satisfy and make consumers feel heard and satisfied. In such a changing world, it is necessary to maintain focus on objectives and continue to innovate through new sales and advertising techniques, where customers feel closer to the company and interact with it through social media and loyalty contests, providing the security and trust they seek. The main objective was to develop these strategies and address the company's challenges, culminating in the implementation of a plan that will strengthen the brand's presence and align trends with the current market.