Análisis del desempeño operativo y su influencia en la rentabilidad de las empresas sanitarias privadas, cantón Loja, año 2023

Abstract

Abstract: The research was conducted in an environment where operational efficiency is a fundamental pillar for the financial sustainability of private companies in the healthcare sector, for which empirical evidence is scarce. The objective of the study was to analyze the operational performance and its influence on the profitability of private healthcare companies in the canton of Loja during 2023. To achieve this, a mixed-method methodology was used, with a non-experimental and descriptive design. A survey was administered to 25 companies, both corporations and individuals, which was complemented with secondary financial information. The results showed that there is no direct relationship between operational performance, measured through ROI as a throughput indicator, and profitability indicators (ROA, ROE, and ROS). Furthermore, a wide dispersion in profitability levels was observed among companies, suggesting that internal factors such as planning, expense control, and organizational structure play an important role within these entities.