Determinantes de la rentabilidad de las Pymes ecuatorianas: provincia Guayas, sector L682, periodo 2023

Abstract

Abstract: This study sheds light on the determinants of profitability in the real estate sector (L682) in the province of Guayas during the year 2025. This study included a sample of 202 companies, with the goal of understanding the influence of their debt, size, and age on the financial indicators ROA and ROE. To achieve this objective, a multiple regression model was applied to understand the relationship between the variables. The results show that company size negatively and significantly affects both return on assets and equity, while debt and age negatively influence ROA. However, liquidity does not have any impact on these indicators. It is worth mentioning that the model's explanatory capacity is greater for ROA than for ROE. This indicates that additional factors must be considered to understand profitability. From this, it is concluded that balanced debt management, liquidity control, and the creation of strategies that enable growth and financial innovation for real estate SMEs in Guayas are essential.