Determinantes de la rentabilidad de las Pymes ecuatorianas: provincia Guayas, sector M731, periodo 2023

Abstract

Abstract: This study analyzes the determinants of profitability in Ecuadorian small and medium-sized enterprises (SMEs), specifically in the M731 sector of the province of Guayas, during the period up to 2023. Using a quantitative and descriptive approach, secondary financial data from 197 companies registered with the Superintendency of Companies, Securities, and Insurance were used, employing descriptive statistics and multiple regression techniques. The results show that liquidity, debt levels, size, and age of companies, as measured by ROA and ROE, impact their financial performance. It was identified that proper resource management, along with controlled debt and balanced liquidity, are factors that contribute to improving profitability. Furthermore, it was evident that several SMEs still face structural challenges and limitations in access to financing and technology adoption. The analysis provides useful tools for business decision-making, geared toward the sustainability and growth of the sector.