Diseño de estrategias de mejora de la Cultura Organizacional en la empresa FDV-H, basado en el Modelo OCA, año 2025

Abstract

Abstract: The objective of this research was to design strategies to strengthen the organizational culture at FDV-H, using the OCA Model, year 2025, as a basis. A mixed methodological approach with a descriptive design was applied, integrating qualitative and quantitative techniques. This allowed for obtaining real-world data through surveys administered to the organization's 24 employees and an interview with the company's manager. The results showed that FDV-H's current organizational culture is oriented toward a market-based culture, characterized by competitiveness, goal achievement, and operational efficiency. Given this, strategies were proposed focused on strengthening transformational leadership, promoting innovation, and developing an environment of organizational trust, stability, and employee well-being. These actions seek to balance a results-oriented approach with a more participatory and adaptable work environment aligned with the company's strategic objectives.