Determinantes de la rentabilidad de las PYMES ecuatorianas: provincia Pichincha, sector M731, periodo 202

Abstract

Abstract: Ecuadorian pymes constitute a considerable part of the business fabric of the nation's economy. Therefore, an analysis of the profitability determinants of Ecuadorian SMEs in the Advertising sector M731 of the province of Pichincha, city of Quito, for the year 2023 is strictly necessary. This is to analyze their impact and the profitability management capacity of a company, as well as their liquidity challenges and the financial leverage they must employ to carry out their daily activities. Likewise, their characterization, which classifies them as micro, small, medium, and large enterprises, allows them to be identified according to the number of employees, volume of assets, total income, or net sales, as established by Ecuadorian legal regulations. Meanwhile, profitability variables such as ROE, ROA, debt, liquidity, age, and size of SMEs have a negative or positive influence on profitability and investment in SMEs' assets or equity.