Determinantes de la rentabilidad de las pymes ecuatorianas: provincia de Cotopaxi, sector H492, periodo 2023

Abstract

Abstract: SMEs are viewed as the most productive sector and key to global economic growth, both in developed and developing countries. Growing and maintaining growth in a dynamic environment requires business development strategies. In this context, it is important to analyze each of the variables determining the profitability of Ecuadorian SMEs in the province of Cotopaxi in the "Other Land Transportation Activities" sector for the period through 2023. For the purposes of this study, a descriptive, non-experimental quantitative approach was used with a database of 99 companies to determine the behavior of financial ratios, profitability, liquidity, and debt in SMEs. The results of this research showed that debt is statistically significant at the 10% level, as is size, which is less than the 5% significance level for ROA. However, in ROE, size was identified as having a significance level of 10%, while the other variables did not have a significance level, but it was possible to analyze how the behavior of the variables affected ROA and ROE.