Determinantes de la rentabilidad de las Pymes ecuatorianas: sector G478 y G479 periodo 2023

Abstract

Abstract:This research analyzes the factors that affect the profitability of Ecuadorian SMEs belonging to the retail sectors in stalls and markets (G478) and retail sales not carried out in shops, stalls, or markets (G479). The main objective is to examine the relationship between internal variables such as liquidity, debt level, size, and length of operation, and financial profitability indicators, specifically return on assets (ROA) and return on equity (ROE). In addition, the analysis was carried out using a cross-sectional, non-experimental, and quantitative approach, employing a multiple regression model on a population of 129 small and medium-sized enterprises. These are distributed across eight provinces of Ecuador: Azuay, Bolívar, Chimborazo, Los Ríos, Manabí, Guayas, Pichincha, and Santo Domingo de los Tsáchilas. The results obtained are important, as they allow us to determine the variables that have a significant impact on profitability. This provides relevant information that helps companies make strategic decisions and also guides the formulation of public policies to strengthen the sector. In summary, this analysis seeks to enrich knowledge about the financial dynamics of SMEs, thus facilitating the creation of strategies that promote their sustainability and competitiveness in the Ecuadorian market.