Plan de Comunicación estratégica y Marketing Digital para la Clínica veterinaria Kninos World

Abstract

Abstract: In this TIC we propose the diagnosis of the current situation of communication and digital marketing of the veterinary Kninos World, which is located in a commercial area of the parish of La Magdalena, in Quito. Through a mixed methodology such as surveys, SWOT analysis, Advertiser's Brief, it was found that the veterinary has strengths such as a service in which customers highlight it for its quality and its recognized trajectory for sterilization campaigns carried out in different provinces with its mobile clinic. However, it has weaknesses in terms of its digital presence, strategic planning and unused service channels. The proposal developed includes strategic and tactical objectives to improve the clinic's visibility, optimize its interaction with the public and position it as a reliable empathetic brand committed to animal welfare. The present TIC contributes to the professionalization of the veterinary community, as it is necessary for them to adapt to the new needs of the digital market by offering practical solutions.