Plan de comunicación interna para fortalecer y mejorar el clima laboral en Fundación ALTROPICO

Abstract

Abstract: This research addresses the development of an internal communication plan to strengthen the work environment and organizational culture at the ALTROPICO Foundation, a socio-environmental NGO with over 33 years of experience that faces challenges in its communication processes due to the lack of an internal communication department. A mixed methodology was used, combining surveys and interviews, to identify the current state of internal communication with respect to demographics, work environment, organizational culture, communication channels, and digital transformation. The results demonstrate the need to strengthen the internal communication department, and based on this, a communication plan is proposed that fosters a culture of open dialogue, informal spaces for recreation and integration, and mechanisms for work recognition, fostering job autonomy, cohesion and alignment with the institutional philosophy, continuous feedback, and the use of differentiated channels, messages, and formats, while considering the existing generational and cultural gaps. This research contributes to a critical analysis of the relationship between internal communication and the work environment and organizational culture.