Situación de la empresa de comunicación y estado del bienestar integral de la profesión de periodistas y comunicadores en Ambato Ecuador

Abstract

Abstract:The research on the situation of the communication company and the state of the integral welfare of the profession of journalists and communicators in Ambato, as one of the parts that make up the communication scenario of the country, is an updated record of the dynamic panorama of this science and its various branches, based on the reality of the companies and their professionals, who must take on the challenge of adapting to emerging changes without neglecting the established ethical responsibilities. This study has three objectives: to gather information about the organizations in order to know their structure and management, to investigate the strengths and weaknesses of the profession and the sector, and to document the changes generated in the profession. For this purpose, an empirical research with a descriptive and testimonial approach is carried out, applying instruments such as analysis sheets and surveys. This study concludes that most communication companies remain at the forefront of advances, however, the labor situation has yet to be updated to the new profile of the professional.