Situación de la empresa de comunicación y estado del bienestar integral de la profesión de periodistas y comunicadores en Cuenca Gualaceo -Ecuador

Abstract

Abstract:The following research focuses on analyzing the process of transformation within the communication area in Cuenca and Gualaceo, with respect to the advancement of technology and the impact of digital media. Case studies in traditional and emerging media resulted in changes in the way of generating, distributing and consuming information. The insertion of platforms and digital media that have presented new forms of adaptability in the communicational area and communication professionals, and the knowledge of technological tools in constant evolution. This research shows that, although traditional media such as press, radio and television are still present in the communication field, their influence and audience has reduced in contrast to the speed, adaptability and accessibility of digital media and platforms. By conducting surveys and guided interviews to communicators of certain media, they have agreed that training and constant training in technologies are essential for strengthening the profession, just as traditional and digital media agree on the implementation of technology with ethical and professional bases.