Evaluación e implementación de la certificación Global GAP v 6.0 en una empresa exportadora de banano: Un enfoque hacia la sostenibilidad y competitividad en mercados internacionales

Abstract

Abstract: The purpose of this research was to evaluate and implement Global GAP v 6.0 certification at the banana exporting company Agraind S.A., based on criteria of environmental sustainability and international competitiveness. Using a mixed approach (qualitative and quantitative), it was found that 76% of respondents were aware of the regulations, 66% received related training, and 64% cited a lack of technical understanding as a principal factor in its implementation. Regarding compliance with the practices required by the certification, 68% of respondents achieved full compliance in production, while only 22% demonstrated full implementation of logistics criteria. The research allowed for the identification of methods for improving the efficient management of natural resources, sustainable technologies, and ongoing training. One hundred percent of respondents expressed willingness and interest in training, and 54% considered building partnerships with international buyers and markets an important strategy. The study allowed for the design of a clear roadmap to optimize processes and resources, improve the sustainability of banana cultivation, and seek to facilitate and open to demanding markets.